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'Political Propaganda': UGC Directive to Universities to Use 'Beti Bachao' Logo Draws Flak

12 January 2024 | The Wire

New Delhi: The University Grants Commission (UGC)’s directive to universities and colleges in the country to install the Narendra Modi government’s Beti Bachao Beti Padhao (BBBP) logo on their premises has drawn flak from academics.

According to The Telegraph, they say such moves are aimed at advancing the “political propaganda of the government” as well as to “interfere with the autonomy of educational institutions”.

Based on the request made by the Union ministry of women and child development, which is the nodal ministry for the BBBP campaign, UGC has written to vice-chancellors of universities and principals of all colleges to use the BBBP logos to create awareness on valuing the girl child.

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