Lucknow University to induct ‘Transformation of Ayodhya’ in its MBA programme

19 January 2024 | The Hindustan Times

The business administration department at Lucknow University (LU) has revealed plans to incorporate a module on the ‘Transformation of Ayodhya’ into its MBA programme, responding to the heightened attention surrounding the Pran Pratistha of Ram Lalla on January 22. This course aims to delve into the comprehensive evolution of Ayodhya, exploring the transformation of the city from an ancient centre to a contemporary and expansive pilgrimage destination.

The content shall be presented in the form of a case on disruptive innovation. The convergence of traditional and modernity, new development as a transformative force in the lives of Ayodhya’s residents, remarkable metamorphosis, learning and their importance along with values for sustainability shall be captured, said a professor of MBA programme.

Case study will be developed on related aspects to cater to the students. It shall be introduced in the next session MBA program, IVth semester 4-credit course on “Innovation and Design Thinking”, students shall get an opportunity to study real time transformation of Ayodhya in terms of management at various functional levels.

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